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Moschino Vs Love Moschino: Differences And How To Choose

December 21, 2022
Moschino Vs Love Moschino: Differences And How To Choose

You’ve probably heard of the iconic European fashion brand. But is there a difference between Moschino and Love Moschino?

Moschino is the main fashion line of the Moschino brand which sells luxury fashion items with bold prints in unique designs at a high price point. Love Moschino is a premium subsidiary brand of Moschino, which targets a younger audience and sells wearable streetwear at a lower cost. 

So, that’s the answer in a nutshell.

Read on to find out exactly what the differences between Moschino and Love Moschino are, and how to choose between these two iconic fashion brands. 

Moschino Vs Love Moschino: Main Differences

Knowing the differences between Moschino and Love Moschino will help you decide which is the best choice for you. 

Let’s break down the main differences between Moschino and Love Moschino here.

1. History

First and foremost, it is important to understand the history of these two labels and how they relate to one another.

Moschino is the original main fashion brand, which was founded in 1983 by Franco Moschino. 

It can be considered the ‘mother’ brand, from which other subsidiary brands or lines were born. Moschino is known for its continuous reinvention of the brand, hence the creation of several diffusion lines such as Moschino Cheap and Chic, for example, which is now known as Boutique Moschino.

Love Moschino is one of these subsidiary brands of Moschino, and it was created in 2008. 

So, Moschino and Love Moschino are related labels and therefore have some similarities that filter down to the pieces that make up their fashion lines. 

However, because they are distinct labels they also have many important differences and are recognizable as separate brands.

2. Style

An important difference between Moschino and Love Moschino is the style of clothing and fashionwear that each label produces.

As I mentioned above, because they are related labels, Moschino and Love Moschino naturally have some similarities when it comes to fashion design. The Love Moschino label embodies the bold, unapologetic yet chic nature that the parent brand Moschino is known for.

However, Love Moschino, although having many pieces that feature brightly colored prints similar to Moschino, has an additional theme of ‘love’ running through it.

As a result, the branding of Love Moschino clothing tends to be much more prominent. 

It is not uncommon to see the word Love printed in large letters on a Love Moschino piece, and many of their products will feature hearts somewhere in the design. This gives Love Moschino fashionwear a playful, youthful edge.

Another notable difference is that Love Moschino clothing tends to create more day-to-day wearable pieces, such as t-shirts, sweaters, and of course their famous handbags. 

Moschino, on the other hand, produces more high fashion, show-stopping styles that are less suited to day-to-day wear and more at home on the runway. 

There is less emphasis on the branding on Moschino clothing, so you won’t see Moschino’s logo in large print on many of their pieces.  

So, as you can see, even though these two brands come from the same fashion house, there are some definite style differences that set them apart.

3. Target Market 

As there are differences in style between Moschino and Love Moschino, it follows that the target market for each brand will also be different.

Moschino, which produces innovative, unique high fashion pieces, tends to attract a slightly older audience, who are looking for unconventional, colorful luxury clothing. 

Love Moschino, on the other hand, with its use of hearts and large print logos on its items, gives off more of a playful, cheeky vibe. 

It also carries streetwear pieces that are easy to wear day-to-day if a more casual look is desired.

As a result, Love Moschino is popular amongst the younger demographic, and amongst fashion influencers who also have a younger audience. 

4. Price 

A more well-known difference between Moschino and Love Moschino is the price of their products.

Moschino, being the main fashion line, is more expensive than Love Moschino.

Love Moschino was designed to be a more affordable subsidiary brand of Moschino, which can therefore reach a wider audience.

This isn’t to say that their items still aren’t expensive when compared with high street prices, they are simply less expensive than Moschino.

For example, one of the plainer styled handbags on Love Moschino will set you back approximately $250, compared with around $600 for a similar bag from Moschino.

These are just very rough estimates to give you a picture. The price will, of course, depend on where you’re buying from, as well as where you happen to be located. 

5. Premium Vs Luxury

Although both Moschino and Love Moschino are both part of the Moschino fashion house, they fall into different brand categories.

Moschino is seen as a luxury brand, whereas Love Moschino is considered a premium brand.

This essentially means that Love Moschino takes into consideration the need to give customers good value products in their manufacturing and marketing process.

The price point is therefore often lower than what you can expect from a luxury brand, although the items are still of good quality.

Luxury brands, such as Moschino, don’t need to worry about giving their customers value for money, and often market their products at a high price for what they offer. 

This is because the buyers of luxury brands will pay high prices for what they consider to be a good brand, especially if the product is handmade and personalized to their taste. 

Moschino Vs Love Moschino: How To Choose 

Now that you know the main differences between Moschino and Love Moschino, we can go through some of the factors to consider when choosing between these two labels.

1. Budget 

Of course, one of the big factors to consider when choosing whether to buy from Moschino or Love Moschino is your budget.

Now, neither of these labels can be considered low cost by any means, so if your budget is really tight then it is best to look elsewhere.

If you’re in the mood to splurge, however, then the next question is to ask yourself how much you are willing to spend.

If money is no issue or if you’ve been saving for that special luxury purchase you’ve been coveting, then Moschino may be the one for you.

On the other hand, if you want a special designer item at a lower cost for day-to-day wear, then Love Moschino may be more appropriate.

Either way, you can be sure that you are getting an item of clothing that is more luxurious than your average high-street purchase.

2. Taste

Something else to consider when deciding which label to buy from is your personal taste.

Most likely, you will be considering this already without really being aware of it.

However, as a general rule, if you are looking for youthful, stylish everyday streetwear in the form of t shirts, bags and sweaters, and don’t mind having a brand logo on show, then you’re likely to gravitate towards Love Moschino. 

If you prefer more subtle branding, but still like bold colors and prints on your clothes and items with a unique design that are more ‘grown up’, then you’ll probably favor Moschino. 

The best way to decide which label appeals to you most is to have a browse on the Moschino website.  

This has all of the Moschino subsidiary brands in one place so that you can compare between them easily.

3. Occasion 

When deciding between Moschino and Love Moschino, it’s important to keep in mind what occasion you are shopping for.

For instance, if you are shopping for a special event where eccentric fashion outfits are acceptable – attending a runway show, for example – then Moschino would be a great choice.

Moschino would also be suitable if you’re looking for elevated casual wear, i.e a sweater and jogger set that has a bright print or Moschino branding on the side that you could again wear to a fashion show or other fashion event.

On the other hand, if you are shopping for day-to-day clothing options that can be worn when going about your usual daily activities, then Love Moschino is more suitable.

Although still being bold and colorful, Love Moschino designs are more catered to the average person who isn’t attending some sort of fashion event every other day. 

Another occasion for which Love Moschino would be better suited is Valentine’s day – Love Moschino is known for its prolific use of heart shapes in its designs, after all.

So remember to visualise what sort of function your outfit will need to have and where you will be wearing it before you decide on which label to shop from.


So there you have it – there are several important differences between Moschino and Love Moschino, despite them sharing a similar name.